The final logo design ended up being a much simpler design with one colour. It was deemed it should to be more in keeping with the National Trust brand with which the campsite is honoured to hold a connection. The design would be more recognisable to NT members.
(UX related real world decision making using the affordances of colour and simplicity already well established with the National trust brand.)
This was the design that we all wanted to use but we kept to the familiar NT style to make it a fit for purpose design.
Below are some early iterations of the design process.
