Reach Out Counselling wanted a very abstract graphic to represent their business. Many clients have a strong idea in mind before they come to me.
We analysed the process of counselling to bring significant elements of this into the logo design.
We spoke about lighthouses in the dark, reaching out, illuminating the dark. Holding space for the client, being a rock for the client to dance around, while they process their thoughts.
'Jerry had loads of ideas and was responsive and flexible. The communication and creative process was fun and productive, and I'm delighted with the design.' - SM
